Kilbourne's Killing Us Softly

8:37 "idea image of beauty affects women's self-esteem as well as men's feel about real women'' through contrasting types of skin color locks displayed in advertisements.

12:47 "Breasts become an object of someone else's pleasure rather than pleasureable in themselves" through plastic surgery and breast size. "

16:56 Expresses a fashionable distortion by quoting "the more you subtract, the more you add" from an advertisement.

30:00 "Sex is to use for sell everything" by quoting a Burger King commercial.

34:52 Attractive and sexy shouldn't be too emphasized for girls and women by quoting "hot girls make great clothes".

Throughout the speech, the implicit harm that society has done to women was expressed by showing the variety of abnormal beauty and objectification that society has done to women. For example, light-skinned women in advertisements are often used to show beauty, but dark-skinned women are often used to show strength. Also, women are often objectified in advertisements as a variety of commodities that are used to increase their attractiveness to men. Breasts are even used as a standard by which women are judged. Society believes that a sexy, hot woman must have large breasts, which contributes to Killbourne's statement that "breasts become an object of someone else's pleasure rather than pleasureable in themselves"(12:47).And women While women are more often used to represent sexual images, sexual images are often even sold. For example, the Burger King advertisement shown by Killbourne in the speech: "A woman eating a very long burger with her mouth wide open" demonstrates that "sexual is to use for sell everything"(30:00，Killbourne）. It's not wrong that everyone wants to be more beautiful or attractive, it's wrong that society emphasizes too much that girls should do this, which causes many women to do whatever they can to accommodate this.